Louis Vuitton Style Guide: Live By (The Little Books of Fashion, 4)

Born in 1821, Louis Vuitton had left home at the age of 13 to seek his fortune in Paris, where he became an apprentice box-maker, a path that eventually led him to introductions at the French Royal Court. With royal endorsement, Louis opened his first workshop in 1854, and his skills and innovations established his brand as one of Europe's most popular. For over 150 years, Louis Vuitton's monographed bags have been associated with style and luxury.

Passing his passion for crafting beautiful luggage onto his son, Georges, and later his grandson Gaston-Louis, they ensured the company continued to grow, surviving two world wars, to become the luxury brand it's renowned for. The merger in 1987 with Möet Hennessy created the megabrand LVMH, and in 1997, the appointment of Marc Jacobs launched Louis Vuitton into the world of fashion.

"The Louis Vuitton woman is more about a quality - a quality within some women that needs to come forward, to be noticed and recognized," says Marc Jacobs. "There's a lot of baggage that comes along with our family, but it's like Louis Vuitton baggage," remarks Kim Kardashian. "Luxury must be comfortable, otherwise it is not luxury," as Louis Vuitton himself once said.

Louis Vuitton stores have opened in cities throughout the world, and the company has expanded into other high-end brands. The brand's enduring success can be attributed to its commitment to craftsmanship, innovation, and the ability to adapt to changing times while maintaining its core values. The Louis Vuitton name has become synonymous with quality, exclusivity, and a certain je ne sais quoi that has captivated consumers for generations.

The brand's ability to evolve while staying true to its roots has been a key factor in its longevity. From its humble beginnings as a box-maker to its current status as a global fashion icon, Louis Vuitton has maintained a reputation for excellence that has been passed down through the generations. The company's focus on quality, attention to detail, and dedication to customer satisfaction have all contributed to its enduring success.

Today, the Louis Vuitton brand continues to be a symbol of luxury and aspirational living. Its iconic monogram has become a instantly recognizable symbol of status and exclusivity, and the brand's products are sought after by consumers around the world. Whether it's a classic handbag or a cutting-edge fashion collection, Louis Vuitton remains a brand that is synonymous with the best of the best.

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