GUCCI: The Making Of

An unprecedented publication, Gucci: The Making Of, showcases the world-renowned fashion house like never before. Edited by Gucci Creative Director Frida Giannini, this comprehensive volume includes thought-provoking essays, commentaries, and authoritative anecdotes, along with previously unpublished contemporary and archival photographs. Published in conjunction with the opening of the new Gucci Museum in Florence, this book is the ultimate celebration of the brand.

The book tells its story through a loose grouping of words, concepts, shapes, and moods, utilizing new conceptual forms and the free links between images, symbols, and objects. Contributions from esteemed writers and thinkers, such as Katie Grand, Peter Arnell, Rula Jebreal, Christopher Breward, and Stefano Micelli, offer an in-depth look into Gucci's origins, identity, influence, and innovation.

The book delves into the inspirations behind the design, including fabrication methods and the appropriation of signature materials, both past and present. It explores Gucci's enduring influence among high society and Hollywood, showcasing the genius of the fashion house through an exclusive lens.

Designed by Arnell, this gorgeous volume is a heartfelt and personalized tribute to the heritage and influence of this iconic, multifaceted brand. In recognition of its ongoing partnership with UNICEF and the release of this luxury edition, Gucci will make a donation of US $250,000 to support UNICEF's Schools for Africa initiative.

This dynamic record of a much-coveted brand is a must-have for anyone with a love of fashion and an interest in contemporary culture. Through its insightful essays, commentaries, and never-before-seen visuals, Gucci: The Making Of offers an unparalleled exploration of the iconic fashion house, inviting readers to delve deeper into its rich history and enduring legacy.

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